John Barr Blended Scotch Whisky

Client:
Whyte & Mackay
Agency:
Cue, Inc.
Creative Director:
Alan Colvin
Designers:
Matt Erickson & Nick Brue

John Barr was an award winning Scotch whisky from times past, but the packaging lacked quality cues. Owned by Whyte & MacKay, the John Barr brand asked Cue to redesign in preparation for a re-launch, with new design and improved spirit. Our proposition “Tradition Forward” inspired a new design for John Barr Reserve (black) and Finest (red) Blends. With a Tradition Forward approach, we evolved the bottle silhouette and retained color references, but pushed the brand boldly forward, embodying a more forward-looking expression to stand apart on shelf.

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