Leinenkugel's Oktoberfest Posters

Client:
Leinenkugel Brewing Co
Agency:
Ambient Inks

This is the official poster for Leinenkugel Brewing Company's Oktoberfest event held annually in Chippewa Falls, Wisconsin. The objective was to leverage traditional Oktoberfest iconography in a unique way while assisting a large production brewery in positioning itself as a craft brewery. It was necessary to accomplish this without losing the credibility of the brewery's long history. Using a minimal color palate, it was disruptive while being cohesive, playful and unique to the spirit of Oktoberfest. As usual, the posters were expertly printed by Ambient Inks.

Leinenkugel's Oktoberfest PosterLeinenkugel's Oktoberfest Poster