Pendleton Directors' Reserve

Client:
Hood River Distillers
Agency:
Cue, Inc.
Creative Director:
Alan Colvin

Directors' Reserve embodies the lore and legacy of the Pendleton Round-Up, an iconic symbol of rodeo heritage synonymous with the brand. 

Aged for twenty years, the liquid inside speaks to the same heritage, a whisky showcased in a bottle wrapped in a leather sleeve with tooling crafted by third-generation saddle maker Randy Severe. The special box hosts encases the bottle accompanied by the story of special whiskey with a special heritage.