Power of Produce Club

Power of Produce Club
Erickson Design Co.


The Power of Produce Club is a national non-profit organization dedicated to supporting healthy eating habits and education to kids and getting them more involved in their local farmer's market. Each kid receives a token good for $2 worth of produce that they can spend anywhere in the market, teaching responsibility while at the same time providing a fun experience.

The program was created in Oregon in 2011, and has been adopted around the country. I was approached by the University of Minnesota to update the brand to be more approachable and kid friendly and to create a consistent voice to sit over every program. Also, a toolkit was created to make it easy for any local farmer's market to implement the system and produce the necessary materials to get the ball rolling.