Target Uptown Minneapolis

Erickson Design Co.
Creative Direction:
Ted Halbur

Target has been expanding into urban small-format stores, catering to individual neighborhoods' needs. The newest of these has been opened in Uptown, Minneapolis, in what was previously a Cheapo Records store. Keeping with the authenticity of the long-time Minnesota brand, the goal was to capture the local flavor and the personality of the neighborhood. I was approached to illustrate and hand paint a series of murals as a love letter to the unique aspects of Uptown. From the robust nightlife to the proximity to lake culture and a strong cycling culture, there was plenty of subject matter to work with. Hand painting was executed on a large scale over the three large walls with help from Dan Madsen of Dusty Signs.

Target | Erickson Design Co.Target | Erickson Design Co.