Cuesta Coffee

When longtime friend and collaborator Tyler Abts reached out about Cuesta Coffee, his new coffeehouse in a modern gallery space in Door County, WI, it was bound to be special. The new concept needed an identity that reflects the dynamic, beautiful landscape and outdoor lifestyle of the area. The identity system was created to be synonymous with the place, centered around a core mark inspired by the layers of earth, water and sky.  A custom display typeface hosts communications and  gives the brand its own unique voice.