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Jack Daniel's 150th Anniversary

To help the celebrate 150 years of the Jack Daniel Distillery, Cue created a commemorative identity and a special edition of Jack Daniel's Tennessee Whiskey. The identity incorporated familiar looking elements, refined to celebrate the historic milestone. This expression is a tribute to a legacy of whiskey craftsmanship begun 150 years ago by the one and only Jack Daniel's.

Services

​Brand Identity

Packaging Design

Agency: Cue

Creative Director: Alan Colvin

Designers: Nick Brue & Matt Erickson

Photography: Chris Sheehan

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