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Phillips

Phillips Distilling Company's flagship brand has been a staple of the Midwest for over 100 years. It has seen many changes and had been lost to the liquor store shelves over the years. At Cue, I created a new revitalized identity for the brand, designed to merge old and new and help reposition the portfolio for innovation. The system presents the brand with a new confidence, while retaining its familiarity as the iconic Midwest offering.​

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Services

​Brand Identity

Packaging Design

Illustration

Agency: Cue

Creative Director: Alan Colvin

Photography: Cody Petts

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